Fashion Rental Business
The high-level overview of the project is the rental business where customers can rent clothes from the platform interface on a subscription basis. It will create partnerships with multiple clothing retailers and store the clothes in a particular warehouse where packaging and done. It will also have a partnership with a selected carrier company for delivery and returns from customers after use. After collecting returns from customers, the used items will go to outsourced dry cleaners and will be hand back to the warehouse.
Target Audience
Female International Students in Ireland
Reasons for choosing the target users are:
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Women spend more on clothing more than men
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Irish female consumers spend more than double of males'​
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Rise in the number of international students in Ireland​
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90% of rise in the 2020/2021 academic year compared to the 2007/2008​
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Stress caused by clothes​
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Expensive tuition fees and high cost of living​
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Stress caused by packing clothes for travel/moving (Surveys were conducted to discover more on this issue)
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Target users' needs - Survey results
01.
70% of students felt stressed when packing clothes in their luggage
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76% of students answered they would be fully or maybe interested in using the fashion rental service
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Outwear, dresses, and accessories are the top three items that the target users want for the service
04.
57% of students prefer paying no more than €50 per month for the service, while 38% of them prefer paying €50-€70 per month
05.
Most purchased fashion retailers were Penneys, Zara, and H&M